"What kind of content should I add to my website that will actually get me leads?"
Assuming for a moment that you have done the basics, your website has a decent Trust Score, a decent Authority Score, you have quality backlinks and your primary content is useful to your prospects, what next? What should you be adding that will give you some "bang for the buck" of your time spent?
Look at the keywords that are relevant to your industry. I just checked the keywords for Insurance Leads and there were 267 different keywords.
Then I sorted by difficulty and Boom! there were three keywords that were "Unknown" meaning people were searching for them and no one had written content for them yet. Now, they were only getting 50 searches a month, but that's 6,000 searches over a decade. If I can snag the #1 position, which I should be able to, that should be worth at least 1,000 visitors to my website over the decade. Let's say my content converts 5% into leads, which is reasonable. That's 50 more leads. Let's say half buy, which is about right for me, because all of the details and pricing are on my website for them to see before they fill out a form or call me.
That's 25 more sales. Let's assume they all buy leads, then get hit by trucks and can't buy again or give me referrals. That's $12,500 in additional revenue.
Now, can I go after the tough ones if I have to? Sure. But's that's some low-hanging fruit that is just sitting there, like a plump juicy peach warm from the afternoon sun, just waiting to be picked.
You want to refresh your content and add regular blog posts anyway, so pick some subjects that you know people are looking for.
In my case, I'm adding the content to the existing page on health insurance leads because I just landed a new publisher source for health leads that are getting a lot of repeat business.
Adding related content to your website is always good, but if you can grab yourself some low-hanging fruit, go for it!
And if you want some leads that give you a good return on your investment, give me a call at 618-589-3886.
If you are looking for Roofing Leads, Siding Leads, Window leads, Home security leads, Medicare leads, Final Expense leads or any other sort of leads, call us at 618-589-3886.
Patrick Kilhoffer has helped companies grow really fast, while making a profit. In one case from $200,000 to $20 million in sales in just two years.