Unlocking the Potential of Search Box Optimization
The goal of search box optimization is to have your company or search term show up when people are doing a search for products and services that you sell and to rank well for the terms people are searching for.
You've probably seen it yourself, just as you see in the image above, when you start typing into the search bar of a search engine you will often see multiple options show up that are the most common searches that involve that search term that you started typing. You probably have had the common experience of choosing one of those options instead of continuing to type, even if it's somewhat different than what you were planning to type.
This is an incredibly powerful marketing method because it bypasses so many of the challenges of traditional SEO. To be clear, traditional SEO absolutely works, it often gives great returns for the companies that use it, but it's sometimes slow to kick in. Search box optimization is much faster because it's much simpler. Let's compare it to traditional SEO so you can see the difference.
Understanding Google's complex search algorithm is key for effective search optimization. This algorithm considers over 200 factors, such as keywords, site speed, mobile-friendliness, and user experience, to rank pages. User behaviors like click-through rates and time on page are crucial too. It's designed to discern the intent behind searches, distinguishing between informational, navigational, and transactional queries. Grasping these nuances aids in tailoring content to what users seek and helping Google recognize that your site should rank well for your keywords. As you can imagine, with over 200 factors involved, many of which Google doesn't disclose, it can be a challenge to rank well in any sort of dependable way. It can be done, of course and we do it ourselves both for ourself and our clients. In fact, you probably found this website because of either our search engine optimization or our search box optimization.
There are a couple of ways you can use search box optimization. One is to try to get your company name to show up in the search box, along with your keywords. An example of that is what you see in the image above, when people start typing in the keywords and your company name shows up as a possible autocomplete for that search term. This can be very powerful. Another method is to have the autocomplete box contain a search term that you already rank well for. For example, let's say you rank very well for "Replacement windows cheap and fast". That's great, but very few people are going to think to type in that term by themselves. But, if that term pops up when they start typing "replacement windows", a percentage of the people are going to think yes, that is what I want, and click on it. Now they are searching for what you want them to search for, a term that you rank well for. You might not be able to get ranked on the first page for "Replacement Windows" but "Replacement windows cheap and fast" is a lot easier fight to win. We can probably find some search terms that you already rank well for, or we can use traditional SEO to make you rank well for them. It's sometimes faster and easier to get a search term added to the google search box that doesn't include your company name, so it is often a good idea to use both methods.
Why is search box optimization better?
It's better because you aren't fighting your competitors head on, you are putting the fight where you have the advantage so you get faster results with a smaller budget. You probably can't compete with your largest, national competitor head to head, they have too big a budget and too much of a head start. This allows you to fight on your terms, where you can win.
It's also faster, because the search engines aren't comparing your website to every other website, it's just looking at the search behavior for those terms so it tends to get updated faster.
How do we do it?
By encouraging people to make the search engine queries that you want them to, among other things. We make sure your website has a strong domain authority, stronger than any of your competitors so that all other things being equal, your site will rank higher. We write content for your website that includes those search terms, we add regular blog posts (8+ per month because that shows Google your site is more active) that include the request to search for those search terms, we add social media posts with requests to search for those search terms, and we add in the "secret sauce" to ensure that your search terms appear in the search results. We also look at the related search terms that people are already searching for and add content for those search terms. If this sounds like traditional SEO practices, it is, for a couple of reasons. If Google sees "unbalanced" behavior, that's going to slow down results because it isn't plausible that lots of people are going to be searching for a business that isn't active. Plus, we want to make sure you continue to rank well for those search terms, as well as other search terms that are valuable for you. You aren't as likely to rank well for anything if you don't have regular content updates on your website, your website doesn't have a good authority and/or if you don't have quality, related content on your website.
Websites that get traffic from searches also tend to rank better for those search results and other related search results so your website will benefit from the "coattails effect".
So yes, our goal is for your chosen search terms to show up in the google search results, but we want to also increase your organic search results for those and other search terms, which gives you the bonus of getting additional traffic from traditional SEO. The search box optimization will likely kick in much sooner, more like three months instead of six months, but we've ranked well for search terms in less than a month before using traditional SEO.
Does it work?
Yes. The combination of search box optimization and traditional SEO gives you the best of both worlds, faster results and more website visitors that are looking for what you sell. In fact, companies are getting dramatically better results with smaller marketing budgets even in an environment where their competitors are going out of business.
What's the Bottom line?
You get more traffic to your website, faster and at a lower cost than you will see with traditional SEO, plus you get the benefits of traditional SEO.
What happens next?
We look at your website: what is your current domain authority, what search terms do you currently rank for, and what keywords are your prospects using to find the services you offer. Then we create a plan to make your domain authority higher than your competitors, give you the content that your prospects are looking for, and make your search terms appear in the search engine's search box results. We implement that plan, and you start seeing results faster, at a lower cost than you will with traditional SEO, for most businesses our standard $997 monthly plan is sufficient. Then you will start to see an increase to the amount of traffic to your website, like the example below.
You've probably seen it yourself, just as you see in the image above, when you start typing into the search bar of a search engine you will often see multiple options show up that are the most common searches that involve that search term that you started typing. You probably have had the common experience of choosing one of those options instead of continuing to type, even if it's somewhat different than what you were planning to type.
This is an incredibly powerful marketing method because it bypasses so many of the challenges of traditional SEO. To be clear, traditional SEO absolutely works, it often gives great returns for the companies that use it, but it's sometimes slow to kick in. Search box optimization is much faster because it's much simpler. Let's compare it to traditional SEO so you can see the difference.
Understanding Google's complex search algorithm is key for effective search optimization. This algorithm considers over 200 factors, such as keywords, site speed, mobile-friendliness, and user experience, to rank pages. User behaviors like click-through rates and time on page are crucial too. It's designed to discern the intent behind searches, distinguishing between informational, navigational, and transactional queries. Grasping these nuances aids in tailoring content to what users seek and helping Google recognize that your site should rank well for your keywords. As you can imagine, with over 200 factors involved, many of which Google doesn't disclose, it can be a challenge to rank well in any sort of dependable way. It can be done, of course and we do it ourselves both for ourself and our clients. In fact, you probably found this website because of either our search engine optimization or our search box optimization.
There are a couple of ways you can use search box optimization. One is to try to get your company name to show up in the search box, along with your keywords. An example of that is what you see in the image above, when people start typing in the keywords and your company name shows up as a possible autocomplete for that search term. This can be very powerful. Another method is to have the autocomplete box contain a search term that you already rank well for. For example, let's say you rank very well for "Replacement windows cheap and fast". That's great, but very few people are going to think to type in that term by themselves. But, if that term pops up when they start typing "replacement windows", a percentage of the people are going to think yes, that is what I want, and click on it. Now they are searching for what you want them to search for, a term that you rank well for. You might not be able to get ranked on the first page for "Replacement Windows" but "Replacement windows cheap and fast" is a lot easier fight to win. We can probably find some search terms that you already rank well for, or we can use traditional SEO to make you rank well for them. It's sometimes faster and easier to get a search term added to the google search box that doesn't include your company name, so it is often a good idea to use both methods.
Why is search box optimization better?
It's better because you aren't fighting your competitors head on, you are putting the fight where you have the advantage so you get faster results with a smaller budget. You probably can't compete with your largest, national competitor head to head, they have too big a budget and too much of a head start. This allows you to fight on your terms, where you can win.
It's also faster, because the search engines aren't comparing your website to every other website, it's just looking at the search behavior for those terms so it tends to get updated faster.
How do we do it?
By encouraging people to make the search engine queries that you want them to, among other things. We make sure your website has a strong domain authority, stronger than any of your competitors so that all other things being equal, your site will rank higher. We write content for your website that includes those search terms, we add regular blog posts (8+ per month because that shows Google your site is more active) that include the request to search for those search terms, we add social media posts with requests to search for those search terms, and we add in the "secret sauce" to ensure that your search terms appear in the search results. We also look at the related search terms that people are already searching for and add content for those search terms. If this sounds like traditional SEO practices, it is, for a couple of reasons. If Google sees "unbalanced" behavior, that's going to slow down results because it isn't plausible that lots of people are going to be searching for a business that isn't active. Plus, we want to make sure you continue to rank well for those search terms, as well as other search terms that are valuable for you. You aren't as likely to rank well for anything if you don't have regular content updates on your website, your website doesn't have a good authority and/or if you don't have quality, related content on your website.
Websites that get traffic from searches also tend to rank better for those search results and other related search results so your website will benefit from the "coattails effect".
So yes, our goal is for your chosen search terms to show up in the google search results, but we want to also increase your organic search results for those and other search terms, which gives you the bonus of getting additional traffic from traditional SEO. The search box optimization will likely kick in much sooner, more like three months instead of six months, but we've ranked well for search terms in less than a month before using traditional SEO.
Does it work?
Yes. The combination of search box optimization and traditional SEO gives you the best of both worlds, faster results and more website visitors that are looking for what you sell. In fact, companies are getting dramatically better results with smaller marketing budgets even in an environment where their competitors are going out of business.
What's the Bottom line?
You get more traffic to your website, faster and at a lower cost than you will see with traditional SEO, plus you get the benefits of traditional SEO.
What happens next?
We look at your website: what is your current domain authority, what search terms do you currently rank for, and what keywords are your prospects using to find the services you offer. Then we create a plan to make your domain authority higher than your competitors, give you the content that your prospects are looking for, and make your search terms appear in the search engine's search box results. We implement that plan, and you start seeing results faster, at a lower cost than you will with traditional SEO, for most businesses our standard $997 monthly plan is sufficient. Then you will start to see an increase to the amount of traffic to your website, like the example below.
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