Exclusive Solar Opt-In Leads for just $4-$6, with optimization included at no cost! Close rates average 1% to 2%.
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We show the prospects your logo and your offer and you get the people that Opt-in to getting a call and/or email about your specific solar offer. We limit the people who even see your offer to homeowners with incomes above $50K who have good credit, that are in the geographical areas you want your solar Leads in.
You get their name, phone, email address, physical address, IP address, gender and their date of birth. You have permission to call and email them. You also get optimization included at NO ADDITIONAL COST! Maybe it is a particular age range, maybe it is geography, maybe it is people that buy their own health insurance. Whatever it is, we will look at which Leads become sales for you and find you your best prospects! WHO DOES WELL WITH THESE LEADS? If you sell to consumers in a large population area, preferably multiple states, then these Leads will probably work for you. Here are some examples of verticals we have success in:
WHAT FILTERS ARE AVAILABLE? The big ones are geography, income range, age and if they own or rent their home. There are also filters for specific situations like if they have diabetes or are disabled, what type of health insurance they have, how much debt they have and what type of debt and so on. When we talk about optimization, some of that comes from looking at variables that aren't obvious but do impact your close rates. HOW OLD ARE THE LEADS?: You can get them in real time via an API link to your CRM, if you don't have a CRM, we can send them in a daily excel file. HOW LONG WILL IT TAKE TO GET THEM STARTED? Usually less than a week, but we like to start campaigns on Monday through Wednesday. REASONABLE EXPECTATIONS: Your campaign will probably begin with a close rate of 1%, which is acceptable for most solar installers using a $4 Lead. After you get the first 1,000 Leads we start to optimize your results based on your feedback and refine the Leads that you get which will typically get you close rates in the 2% range. There is no guarantee of what your close rates will end up being, but we will continue to work to get you the Leads that achieve your desired close rates. HOW MANY LEADS ARE AVAILABLE?: If you are nationwide, typically thousands per day. This works best if your market area has a population of at least 10 million people, but exceptions can occur for certain products. Your specific questions and your market area will determine your volume but typically there are more than enough available to let us optimize for your best prospects AND get you the volume you want. Typically you would be able to get hundreds or thousands per day. WHAT IS THE REFUND/REPLACEMENT POLICY?: These are Leads that are created exclusively for you after you order them that have opted-in for a call from you about your offer, there are no refunds for Leads after they have been received. If after you follow up on them you conclude that they are not a fit for your sales process then you can get a refund for the leads that you have ordered but haven't received yet, but once they have been sent to you they are yours. We oversupply by 20% to make up for the Leads that have wrong phone numbers etc. If a close rate in the 1% to 2% range is acceptable on a $4 Lead, then you will probably be happy. |
Our Exclusive Opt-In Leads follow a two step process. First they answer generic questions about income, home ownership and credit score, etc. The prospects that match your criteria are shown your logo and offer and have an opportunity to Opt-in for a phone call from your business about your offer.
Once they choose to Opt-in as a prospect with a Yes to one or more qualifying questions, we ask them if they want to Opt-In for your specific offer and give you permission to call them.
They have to Opt-in twice, once as a valid prospect for your service and then again to become an Exclusive Opt-In Lead for you to call and email. Once we get some feedback from you on which ones convert, we will even be able to optimize the Leads for you as well by seeing which prospects are the most likely to convert for you. |
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1,000 Opt-In Solar Leads1,000 Exclusive Opt-In Solar leads |
Overview of Opt-in Leads
Information we need to set up your project:
Simple Opt-in:
If you want us to exclude people you already have in your database:
You can send us a CSV file before the campaign starts and weekly thereafter with the email addresses of the people you already have as Leads., or we can set up a Pre-Ping. 99% of the time, a weekly scrub list is better and easier than a Pre-Ping.
WHAT IS PRE-PING? Pre-ping allows partners to query your email list to see if a lead already exists before sending it to you. This gives the lead provider the ability to identify and reject duplicates in real-time, which helps to eliminate wasted impressions and boost conversion rates.
HOW DOES IT WORK? All existing emails are managed securely by you via your internal database. By providing your lead provider with a unique query URL for the appropriate list(s) the lead provider may run a quick check to determine if your offer should be presented to the specific consumer. If the consumer’s email already exists within your database, the lead provider will not display your offer, but show an alternative offer. If the consumer’s email does not already exist within your database, the lead provider will display your offer.
WHAT TECHNICAL ASSETS ARE REQUIRED?
1. Ping URL – This link provides the endpoint where the Lead Provider may reference your email database.
2. Method – The delivery method, most commonly Get or HTTP Post.
3. Success Response – The dynamic response provided by your system that signifies if a lead already exists in your database or not.
Example: Ping URL: http://www.example.com/memberExists.asp?email={{ MD5 Hashed user.email }} Method: GET Success Response: email does not exist
Other Stuff to know:
The Leads are exclusive. Don't bother asking for "Aged Data".
The close rate on these Leads tends to be .5% to 2%, with close rates after optimization typically in the 1% to 2% range, this typically results in a marketing cost of $400 to $800 in the beginning and $200 to $400 after optimization. Your close rates will depend on your offer, your follow-up process and the degree to which we can optimize your Leads based on the feedback you give us.
We oversupply by 20% to proactively address any issues like disconnected phone numbers, etc. If you order 1,000 Leads, you will get 1,200 and when we talk about closing 1% to 2%, we are talking about 10 to 20 of the 1,000 Leads you paid for, the sales from the additional Leads are in addition to that.
If you are struggling to follow-up effectively, you should ask for help.
We ask for payment before the Leads are created and delivered.
In the event that collection activity is necessary, you agree to pay all reasonable and customary collection costs and attorney fees.
Information we need to set up your project:
Simple Opt-in:
- Posting Specs (API Link) or the email address you would like a CSV file of Leads sent to each day.
- Pre-Ping Instructions (if applicable; MD5) If you don't know what this is, don't worry about it. See the section about excluding people that are already in your database.
- Logo 120x60 We can probably grab this off of your website, or we can have a designed create one for you, it will likely take a few days to create one.
- Opt-in copy (headline + body copy; we prefer headline phrased in a yes/no question, and 1-2 sentences of body copy including a clear “Click Yes” call-to-action) We will help you write this and you will approve it before the campaign launches.
- Targeting Criteria (age, geo, etc.) Anything you already know about your best prospects will help us get off to a good start, optimization starts after you give us feedback on 1,000 to 2,000 of the Leads.
- Day-Parting Schedule (if applicable) What time of day do you want your offer to be visible, if it matters.
- Caps (daily, monthly or overall caps) What is the most Leads you want per day, per month, etc.
- TCPA Language We can use ours or you can provide your own.
If you want us to exclude people you already have in your database:
You can send us a CSV file before the campaign starts and weekly thereafter with the email addresses of the people you already have as Leads., or we can set up a Pre-Ping. 99% of the time, a weekly scrub list is better and easier than a Pre-Ping.
WHAT IS PRE-PING? Pre-ping allows partners to query your email list to see if a lead already exists before sending it to you. This gives the lead provider the ability to identify and reject duplicates in real-time, which helps to eliminate wasted impressions and boost conversion rates.
HOW DOES IT WORK? All existing emails are managed securely by you via your internal database. By providing your lead provider with a unique query URL for the appropriate list(s) the lead provider may run a quick check to determine if your offer should be presented to the specific consumer. If the consumer’s email already exists within your database, the lead provider will not display your offer, but show an alternative offer. If the consumer’s email does not already exist within your database, the lead provider will display your offer.
WHAT TECHNICAL ASSETS ARE REQUIRED?
1. Ping URL – This link provides the endpoint where the Lead Provider may reference your email database.
2. Method – The delivery method, most commonly Get or HTTP Post.
3. Success Response – The dynamic response provided by your system that signifies if a lead already exists in your database or not.
Example: Ping URL: http://www.example.com/memberExists.asp?email={{ MD5 Hashed user.email }} Method: GET Success Response: email does not exist
Other Stuff to know:
The Leads are exclusive. Don't bother asking for "Aged Data".
The close rate on these Leads tends to be .5% to 2%, with close rates after optimization typically in the 1% to 2% range, this typically results in a marketing cost of $400 to $800 in the beginning and $200 to $400 after optimization. Your close rates will depend on your offer, your follow-up process and the degree to which we can optimize your Leads based on the feedback you give us.
We oversupply by 20% to proactively address any issues like disconnected phone numbers, etc. If you order 1,000 Leads, you will get 1,200 and when we talk about closing 1% to 2%, we are talking about 10 to 20 of the 1,000 Leads you paid for, the sales from the additional Leads are in addition to that.
If you are struggling to follow-up effectively, you should ask for help.
We ask for payment before the Leads are created and delivered.
In the event that collection activity is necessary, you agree to pay all reasonable and customary collection costs and attorney fees.