Search Engine leads fall into a couple of different type, Clicks that come to your website or Clicks that result directly into calls.
Click to call Leads is when the prospect sees your ad and clicks on the button to call you, looking for the thing you do. We create a series of ads that say what you do and show them to people that are actively searching for the thing you do. As people respond to the ads, we continue to refine the ads over time and work to reduce your cost per call.
These work best for when your prospect has an immediate need; think window repair, not window replacement. We can generate click to call leads for anything but the people with an immediate need are more likely to call you than someone who is doing research for a bigger purchase. It doesn't mean you can't use click to call to get calls about replacing a roof, but you will get a higher volume if you want people looking for roof repair.
Looking for people in pain? That's an immediate need, click to call will work for that. Looking to sell pizzas? Hungry people have an immediate need.
These are exclusive leads, generated after you order. It isn't a list of people with a medical condition or other people assumed to be in pain, these are people who are calling you in response to your ad that we show people who are looking for the thing you do. For example, for a pizza franchise we might show the offer of a large two topping pizza for $10 to people searching for Pizza Near Me that are within his delivery area.
There is no way to know in advance exactly how much a call will cost you in advance, although almost always it is cheaper than driving traffic to your website, getting leads and then calling them. The longer you run the campaign the lower the cost per call will get, as your ads get optimized.
Click to call Leads is when the prospect sees your ad and clicks on the button to call you, looking for the thing you do. We create a series of ads that say what you do and show them to people that are actively searching for the thing you do. As people respond to the ads, we continue to refine the ads over time and work to reduce your cost per call.
These work best for when your prospect has an immediate need; think window repair, not window replacement. We can generate click to call leads for anything but the people with an immediate need are more likely to call you than someone who is doing research for a bigger purchase. It doesn't mean you can't use click to call to get calls about replacing a roof, but you will get a higher volume if you want people looking for roof repair.
Looking for people in pain? That's an immediate need, click to call will work for that. Looking to sell pizzas? Hungry people have an immediate need.
These are exclusive leads, generated after you order. It isn't a list of people with a medical condition or other people assumed to be in pain, these are people who are calling you in response to your ad that we show people who are looking for the thing you do. For example, for a pizza franchise we might show the offer of a large two topping pizza for $10 to people searching for Pizza Near Me that are within his delivery area.
There is no way to know in advance exactly how much a call will cost you in advance, although almost always it is cheaper than driving traffic to your website, getting leads and then calling them. The longer you run the campaign the lower the cost per call will get, as your ads get optimized.