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What we learned
​today in marketing

It won't hurt your sales to respect women, I promise!

11/27/2017

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Guys, in a business conversation the correct way to address a woman is by her name.

Not "Hon" Not "Baby"

I counted 3 "Hons" and 2 "Baby"s in a 3 minute group conversation that was part of a presentation. And if you are worried about negative events for pointing it out, I did point it out afterward, privately. And you know what? The sky didn't fall. I didn't lose him as a client.

​He will be a better presenter in the future, and women will be more comfortable working with him. You don't have to create a confrontation to be part of the solution. Just letting someone know is sometimes all it takes.
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    Patrick Kilhoffer has helped companies grow really fast, while making a profit.  In one case from $200,000 to $20 million in sales in just two years.

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