Laser Marketing
  • Customized Exclusive Leads
    • Real Estate Leads
    • Facebook Leads
    • LinkedIn Leads
  • Insurance Leads
    • Final Expense Leads >
      • $4 Final Expense Leads
    • Medicare Leads >
      • $4 Medicare Leads
    • Mortgage Protection Leads
    • Health Insurance Leads >
      • Health Insurance Leads
      • Health Share Leads
    • Auto insurance Leads
    • Facebook Pre-Need Funeral Leads
    • Facebook Final Expense Leads
    • Medicare Zoom Calls
  • Sales Tools
    • Final Expense Telesales Training >
      • Final Expense Leads - Kathy Glover
    • Custom Whiteboard video
    • List optimization
    • Credit Repair for consumer prospects
  • About Us
    • Contact Us
  • Blog
  • Medicare Advantage DSNP Leads
  • SEO and Social Marketing
  • Pay Per Call Leads
  • Opt In Leads
  • Multi-channel marketing
  • Outsource Blog posts
  • Debt Relief Leads
  • Real Estate leads
  • Pain relief Leads
  • Cheap Leads and lists
  • Website Design Leads
  • Moving company leads
  • LinkedIn Leads
  • Overview of Opt-in Leads
  • Medicare Leads
  • B2B Email Leads
  • Search Engine Leads
  • Customized Exclusive Leads
    • Real Estate Leads
    • Facebook Leads
    • LinkedIn Leads
  • Insurance Leads
    • Final Expense Leads >
      • $4 Final Expense Leads
    • Medicare Leads >
      • $4 Medicare Leads
    • Mortgage Protection Leads
    • Health Insurance Leads >
      • Health Insurance Leads
      • Health Share Leads
    • Auto insurance Leads
    • Facebook Pre-Need Funeral Leads
    • Facebook Final Expense Leads
    • Medicare Zoom Calls
  • Sales Tools
    • Final Expense Telesales Training >
      • Final Expense Leads - Kathy Glover
    • Custom Whiteboard video
    • List optimization
    • Credit Repair for consumer prospects
  • About Us
    • Contact Us
  • Blog
  • Medicare Advantage DSNP Leads
  • SEO and Social Marketing
  • Pay Per Call Leads
  • Opt In Leads
  • Multi-channel marketing
  • Outsource Blog posts
  • Debt Relief Leads
  • Real Estate leads
  • Pain relief Leads
  • Cheap Leads and lists
  • Website Design Leads
  • Moving company leads
  • LinkedIn Leads
  • Overview of Opt-in Leads
  • Medicare Leads
  • B2B Email Leads
  • Search Engine Leads

What we learned
​today in marketing

The Power of The Permission to Believe

7/24/2018

0 Comments

 
​The Power of The Permission to Believe.
 
When you are following up on a Lead, it's very tempting to assume it is a Lay Down Sale.  After all, the person filled out a form online, or was phone verified or even Warm Transferred to you.  But the prospect still needs to know they will benefit by spending the time with you.
 
If for example you are getting auto insurance Leads, just get Leads with people you know you can help and start the conversation with that.  "The reason I reached out to you is I see you are with XYZ company and for whatever reason they charge a lot more in (their state) for the same coverage than my companies do, so I know I can save you money.  Most of my clients can even get better coverage and save money both."
 
Compare that to what 99% of Auto insurance agents say which is some variation of “I see that you filled out a form online, I’d like to verify all of your information, so I can give you a quote.”  I’m not saying that won’t work a percentage of the time, or that it is really a horrible opening, these people did fill out a form online after all.  But if they are past the moment when they were concerned about what their auto insurance cost and are now distracted by something else, it doesn’t give them a great reason to believe it is a good use of their time to go through the quote process.
 
I call it The Permission to Believe.  Give them The Permission to Believe that if they go through your sales process they will come out better off than they were before.
0 Comments



Leave a Reply.

    Author

    Patrick Kilhoffer has helped companies grow really fast, while making a profit.  In one case from $200,000 to $20 million in sales in just two years.

    Archives

    October 2020
    September 2020
    August 2020
    February 2020
    July 2018
    March 2018
    November 2017
    March 2017

    Categories

    All

    RSS Feed

Laser Marketing  |  Spend Less  |  Sell More.

Privacy Policy
Website by Brand Genie.
Photo used under Creative Commons from MarkMoz12