Here is how you can get a 98% response rates in B2B cold calling and at the end I will give you a specific example of a 98% response rate script.
Use an introduction that builds credibility. You are from XYZ company that did this impressive thing in the prospect's vertical. You have done something cool at some point, right?
You are calling because you save companies in their industry money because you understand their industry because you have over X customers in their industry. Be as specific as possible.
Call to action. Ask if you can give them something, like information on how you save people in their industry so much money, or whatever it is you do.
NOW qualify them. Engage them in a conversation that gets you the information. Set an appointment now, if you want. You earned it.
Here is a specific example of a script opening that got a 98% response rate: Hi, I'm Patrick Kilhoffer with XYZ company, The reason I'm calling is we increased (a well known competitor)'s sales by (An awesome amount), in a single promotion period and I was calling to see if you wanted to know how we did that for them, and what we could do for you.
98% of people spending hundreds of thousands to millions of dollars a year said yes.
Want help with your script? Just ask.