SEO Services for Dentists
You're ready to take your dental practice from good, to great. You just need for the phone to start ringing!
Dental marketing is more important than ever. The days of a family living in a single town and going to a single dentist their entire life are long gone, the average family now moves every seven years. This means more people than ever are finding a new dentist to trust each and every year. Using SEO to market your dental practice is effective because 57% of people prefer to do their own research on who to use and the average American spends over six hours online every day, so it's no surprise that there are over a million searches a month just for the term "Dentist near me". SEO for dentists is the key to reaching all of those potential patients in your area.
What is SEO for Dentists?
Dental practice SEO or dental search engine optimization is the act of optimizing a dentist's website in ways like how the images are named, providing good content with relevant information and both internal (within your website) and external links (links from other websites to your website) so its pages can become easily findable, more relevant, and more authoritative so search engines rank them better. Think of SEO for dentists as managing your word of mouth marketing, the search engines are going to refer more people to you because the search engine had a better experience with your website.
Dental marketing is more important than ever. The days of a family living in a single town and going to a single dentist their entire life are long gone, the average family now moves every seven years. This means more people than ever are finding a new dentist to trust each and every year. Using SEO to market your dental practice is effective because 57% of people prefer to do their own research on who to use and the average American spends over six hours online every day, so it's no surprise that there are over a million searches a month just for the term "Dentist near me". SEO for dentists is the key to reaching all of those potential patients in your area.
What is SEO for Dentists?
Dental practice SEO or dental search engine optimization is the act of optimizing a dentist's website in ways like how the images are named, providing good content with relevant information and both internal (within your website) and external links (links from other websites to your website) so its pages can become easily findable, more relevant, and more authoritative so search engines rank them better. Think of SEO for dentists as managing your word of mouth marketing, the search engines are going to refer more people to you because the search engine had a better experience with your website.
But what exactly is SEO?
Dental practice SEO or Dentist search engine optimization is the act of optimizing a dentist's website in ways such as how the images are named, providing content with relevant information and both internal and external links so its pages can become easily findable, more relevant, and more authoritative so search engines rank them better. Think of SEO for dentists as managing your word of mouth marketing, the search engines are going to refer more people to you because the search engine had a better experience with your website.
Dentists have a lot of competition.
SEO is important for a dentist because according to the American Dental Association there are over 200,000 dentists competing for their share of the $155 billion dental industry, and according to Google, there are millions of searches for dentists each month. Over half of your prospects are going to search for their dental practice online, so regardless of how long or short of a time you have been in business, the Internet is going to give you the majority of your clients, if you have the SEO that your dental practice needs.
Here are the basics of SEO for Dental Practices:
Dental practice SEO or Dentist search engine optimization is the act of optimizing a dentist's website in ways such as how the images are named, providing content with relevant information and both internal and external links so its pages can become easily findable, more relevant, and more authoritative so search engines rank them better. Think of SEO for dentists as managing your word of mouth marketing, the search engines are going to refer more people to you because the search engine had a better experience with your website.
Dentists have a lot of competition.
SEO is important for a dentist because according to the American Dental Association there are over 200,000 dentists competing for their share of the $155 billion dental industry, and according to Google, there are millions of searches for dentists each month. Over half of your prospects are going to search for their dental practice online, so regardless of how long or short of a time you have been in business, the Internet is going to give you the majority of your clients, if you have the SEO that your dental practice needs.
Here are the basics of SEO for Dental Practices:
- Keyword research is very important as we learn what words people are using to search for a dentist. Discovering the right dental search terms is vital. Some may search for "dentist near me" while others may search for "best dentist in Orlando." And, more and more people are searching using their voice instead of typing which makes keyword research even more important as people usually type differently than they speak. There are hundreds of dental SEO keywords we'll use for your site.
- A thorough competitive review will uncover what keywords and other ranking factors your competition is using to outrank you for dental services. It could be that they have more backlinks, better content, a faster loading website, etc. There are over 100 ranking factors Google uses to determine who gets ranked first on the search engine results pages (SERPS). Our analysis will tell us what the other guys are doing well and where they're vulnerable.
- Online SEO is the practice of making sure your dental practice's website is technically sound. You see, not only are your readers reviewing your site but so are Google's spiders. But don't be afraid of the spiders - they're just harmless little bots that scour all of your pages trying to determine what your site is about. In order to help these little fellas, we have to do some tuning up of your dental practice's website to make sure they can be accurately crawled.
- Blogging is a very important part of SEO for dentists and will help determine how well your dental practice website will rank as Google loves content. The more you have the better you'll rank. Each month, we'll have our expert team of bloggers write 10 to 15 blog articles that are meant to get you ranked quickly and start bringing you new patients by increasing your online presence. Of course, all content will be approved by you before publishing.
- Offline SEO involves getting as many backlinks as we can to point to your website. Backlinks are the single most important component of your dental search engine optimization. However, not all backlinks are created equal. The best links come from sites that have a higher authority and are also in the dental industry. Finding these backlinks is a big challenge for most dental SEO companies, but not ours! We've built a large network of sources to get backlinks pointed to your website and vastly improve your search results.
How Important Is It for a Dental Practice To Be Highly Ranked on the Search Engines?
The higher up on Google's search results page (SERP) that a given keyword appears - ie., "dentist near me"--the better chance of being found and clicked upon by potential patients who are looking in their area! As this graph below demonstrates; dental websites that have a first-place position bring about 28.5% click-through rate or "CTR" while a dental site at the 10th position produces less than 2%. That means if 1,000 potential patients are searching and your dental website is number one in the ranking - you could expect 285 visits whereas only 25 would come from position #10. What type of financial impact would 260 more new patients mean to your dental practice?
The higher up on Google's search results page (SERP) that a given keyword appears - ie., "dentist near me"--the better chance of being found and clicked upon by potential patients who are looking in their area! As this graph below demonstrates; dental websites that have a first-place position bring about 28.5% click-through rate or "CTR" while a dental site at the 10th position produces less than 2%. That means if 1,000 potential patients are searching and your dental website is number one in the ranking - you could expect 285 visits whereas only 25 would come from position #10. What type of financial impact would 260 more new patients mean to your dental practice?
Which Is Better? SEO vs PPC
To rank on the first page of Google you only have two choices: PPC or SEO. "Pay per click" are the ads you see at the top of the Google search engine results page. You pay for it every time someone clicks on your Google ads. This marketing technique has been proven to be highly effective for dental practices and it is a service we also offer as part of our dental marketing program. However, 53% of all website traffic comes from organic search results which are the listings just below the paid search at the top of the page and the subject of this article.
Most searchers tend to have more trust in the organic listings than they do the paid listings. That's because your potential patients have learned that the paid listings are just that - paid. While the organic listings delivered by our dental SEO services are viewed as earned.
Here are the latest organic search statistics:
If budget allows, we recommend a hybrid approach using both dental SEO and PPC campaign. Combined, they are great ways to gain visibility, but it's important that your campaign is well-targeted. At Laser Marketing, we have deep experience in both dental SEO and PPC as part of your integrated dental marketing program.
To rank on the first page of Google you only have two choices: PPC or SEO. "Pay per click" are the ads you see at the top of the Google search engine results page. You pay for it every time someone clicks on your Google ads. This marketing technique has been proven to be highly effective for dental practices and it is a service we also offer as part of our dental marketing program. However, 53% of all website traffic comes from organic search results which are the listings just below the paid search at the top of the page and the subject of this article.
Most searchers tend to have more trust in the organic listings than they do the paid listings. That's because your potential patients have learned that the paid listings are just that - paid. While the organic listings delivered by our dental SEO services are viewed as earned.
Here are the latest organic search statistics:
- Over 1.2 million searches are done monthly for the term "dentist" in the U.S.
- Google processes approximately 70,000 search queries every second.
- 53% of website traffic comes from organic search.
- Almost a third of consumers search for local businesses on a daily basis.
- Over 99% of all searchers click on one of the links on the first search engine results page.
- Organic search drives over ten times more website traffic than organic social media.
If budget allows, we recommend a hybrid approach using both dental SEO and PPC campaign. Combined, they are great ways to gain visibility, but it's important that your campaign is well-targeted. At Laser Marketing, we have deep experience in both dental SEO and PPC as part of your integrated dental marketing program.
The Right Choice for Dental SEO
When it comes to your dental practice's website, you have many options. But there is one option that will get the job done and make a big dent in making sure you have a constant stream of new patients: Laser Marketing! We offer an exclusive audit of any dentist's current site for free--all you need to do is provide us a little bit of information about your dental services so we can customize our analysis according to your dental practice specifically (blasting away all those generic audits).
If you are willing to invest some time reading our customized search engine optimization audit of your website that you can review at your leisure, we’ll show you what makes our dental SEO strategy superior.
Regardless of what you choose to do with our proposal, you’ll be left with a written diagnosis and treatment plan that includes some smart, actionable steps for improving your dental practice and bringing in more patients from a leading dental SEO agency.
We Have Decades of Experience
Many people want to be experts in their field, but few can back up the claims. Dentists need eight years of education before they earn a DDS or DMD in dental school. But anyone with an internet connection and some motivation is able to start teaching themselves how to rank high on search engines using courses offered online by hundreds or perhaps thousands of "experts."
At Laser Marketing, our marketing team has nearly four decades of experience in SEO and other related fields with a long track record of success. In many cases, our clients can expect an ROI approaching 30:1 - meaning that they're getting more revenue while spending less time and money on marketing!
When it comes to your dental practice's website, you have many options. But there is one option that will get the job done and make a big dent in making sure you have a constant stream of new patients: Laser Marketing! We offer an exclusive audit of any dentist's current site for free--all you need to do is provide us a little bit of information about your dental services so we can customize our analysis according to your dental practice specifically (blasting away all those generic audits).
If you are willing to invest some time reading our customized search engine optimization audit of your website that you can review at your leisure, we’ll show you what makes our dental SEO strategy superior.
- We’ll show you specific areas that are hurting your site’s performance, and reasons why other digital marketing efforts and practices outrank you.
- We’ll show you the steps we can take that actually move the needle with dental website rankings.
- And we’ll give you a customized proposal tailored to your website and local search market that will bring more new dental patients.
Regardless of what you choose to do with our proposal, you’ll be left with a written diagnosis and treatment plan that includes some smart, actionable steps for improving your dental practice and bringing in more patients from a leading dental SEO agency.
We Have Decades of Experience
Many people want to be experts in their field, but few can back up the claims. Dentists need eight years of education before they earn a DDS or DMD in dental school. But anyone with an internet connection and some motivation is able to start teaching themselves how to rank high on search engines using courses offered online by hundreds or perhaps thousands of "experts."
At Laser Marketing, our marketing team has nearly four decades of experience in SEO and other related fields with a long track record of success. In many cases, our clients can expect an ROI approaching 30:1 - meaning that they're getting more revenue while spending less time and money on marketing!
We Leverage the Power of Artificial Intelligence
Our AI-powered dental SEO service will find the best opportunities for you so that your website can rank higher on search engines and increase in traffic.
Using this cutting-edge technology has never been more important at a time when people are internet savvy - or else they wouldn't have searched online to begin with!
A leading dental SEO company like ours invests heavily in Artificial Intelligence (AI) which improves our client's rankings. In fact, you're reading an example of our SEO/AI prowess in this article as it was written by our team of writers and robots working side by side to get us found in the Google search results! Gone are days where getting it right was mere guesswork; our robots scour through thousands upon thousands of websites looking at what works - AND doesn't work--to give us all accurate information about how we're going to get your dental practice website ranked highly on Google search and getting your dental practice in front of many more prospective patients.
Our AI-powered dental SEO service will find the best opportunities for you so that your website can rank higher on search engines and increase in traffic.
Using this cutting-edge technology has never been more important at a time when people are internet savvy - or else they wouldn't have searched online to begin with!
A leading dental SEO company like ours invests heavily in Artificial Intelligence (AI) which improves our client's rankings. In fact, you're reading an example of our SEO/AI prowess in this article as it was written by our team of writers and robots working side by side to get us found in the Google search results! Gone are days where getting it right was mere guesswork; our robots scour through thousands upon thousands of websites looking at what works - AND doesn't work--to give us all accurate information about how we're going to get your dental practice website ranked highly on Google search and getting your dental practice in front of many more prospective patients.