List Optimization increases your response rates for direct mail and telemarketing!

List optimization isn't about picking the best list from among multiple vendors, it is about picking the best prospects out from any given list, regardless of the source.

List optimization works by allowing you to focus your efforts on the portions of your list that are most likely to produce results.  For example, you might see your direct mail or telemarketing results increase by 50% to 300%, depending on your current list and what your product or service is.

In order to see how much List Optimization can help you, we need to see your starting list, and who responded.  If the list is a telemarketing list, often the results of the calling are on the list itself.  If it is a direct mail campaign, then their is often two lists, the mailing list and the names and information about the people that responded to the offer.

We will look at the people on your initial list and the people that responded and look for patterns, what characteristics do the people that respond share, that the rest of the list doesn't?   After we find the patterns based on the information you have provided us, we will be able to make recommendations that can dramatically improve your results, or we can simply review your future lists and provide you with the portions of the lists that you can focus on.

Once we confirm that we can help you, we will be able to give you an idea of how much improvement in your results you can anticipate from list optimization.

Can you give me an example of how it helps me? 
Let's assume for a moment that it costs you $20 to produce a Lead and you produced 500 Leads last month worth $30 each or $15,000.
$1,000 of your costs is for the lists and $9,000 is for labor or postage or however you generate your Leads.
You spend $10,000 and make $15,000 for a $5,000 a month profit.   Not bad at all.
 
If we can identify the 50% of the list that is producing all of your results, your new numbers look like this:
$1,000 list costs becomes $3,000 for lists, including our services.
$9,000 for labor or postage or whatever stays the same, so your total cost is now $12,000 instead of $10,000
Your revenue goes from $15,000 to $30,000.
Your profit goes from $5,000 per month ($15,000 minus $10,000) to $18,000 per month ($30,000 minus $12,000)
Over 3X the profit from the same amount of labor or mailings!

What if I mail the same list over and over, can List Optimization still help me?
Yes, we can identify the people that are the least likely to ever respond to your mailing, so you can stop wasting money on them.

FAQs

I don't want to change my list provider, so I don't see how this can help me.
You don't have to change your list provider, we optimize lists from any source.

I don't  understand how you do it when my list just has names, addresses and phone numbers.
That certainly makes it harder, but we can still do it.  There is no harm in finding out how much List Optimization can help you.  Depending on the initial results, we may need to append data to your list and we can talk about that if it comes up.

How do I know this will help me?
We look at your past results and see how much of an impact we can make before you pay anything.

I have a pretty small business, can you still help me?
If you produce 25 or more Leads a month, we can probably help you.

Leads aren't my problem.  I produce tons of Leads, but only a small percentage of the Leads make me money.  Can you help?
Yes, we can optimize for sales instead of leads by looking at who buys as opposed to who was interested, as long as the list contains 25 or more sales.  We can try with fewer sales, but it gets clunky with smaller numbers.