What are aged leads and how
do you use them to double your sales? (skip to the bottom for the short answer)
What are aged leads?
Aged leads are consumers who previously expressed interest in a product or service by filling out a form online and requesting to be called and texted about that service, just like the leads you may be paying $30-$120 for. These leads were originally generated through online forms, they have all the contact information and the details of their needs, like the number of windows that need replaced, or if it is a roof replacement or just a repair, the address, email address, phone numbers, security tokens, IP address, etc. Then the leads are usually but not always contacted by one or more salespeople before becoming inactive over time. Many businesses dismiss aged leads because they are no longer “fresh,” but that assumption misses a critical point, MOST leads aren't "fresh". Most leads have filled out more than one form because they want more than one bid, and that process can last weeks, months and sometimes years.
Aged leads are also dramatically less expensive than real-time leads, face less competition, and can produce strong returns when worked with consistent follow-up systems. In many industries, the majority of sales do not happen on the first contact attempt. Companies willing to call the leads and set appointments usually discover that aged leads dramatically outperform expensive new leads on a cost-per-sale basis.
How much do aged leads cost?
Aged leads for home improvement are typically $2, while aged insurance leads are typically less than a $1 each for the exact same lead that you are probably paying $30-$120 for.
Are aged leads worth buying?
The short answer is usually yes. Aged leads usually produce an appointment for less than companies were paying for a lead, and sales for less than companies were paying for an appointment. When companies fail with aged leads it's almost always because they make only one contact attempt before giving up. Consumers are often busy, distracted, overwhelmed with calls, or simply not ready to buy at the exact moment they originally inquire. Since aged leads cost a small fraction of what real-time leads cost, companies can make sales with lower acquisition costs. Businesses with dialers and appointment setters frequently achieve highly profitable results from aged data.
Why aged leads outperform expensive real-time leads.
The first reason is cost; real time leads are expensive. Real-time leads create intense competition. In many industries, consumers are contacted within seconds by multiple companies all competing for the same appointment or sale. This creates pricing pressure, consumer frustration, and lower conversion rates for companies without aggressive response systems. Aged leads change the competitive environment. By the time a lead becomes aged, many competitors have already stopped calling. The consumer may still have interest, but the noise level has dropped significantly. This allows companies to connect with prospects in a less crowded environment. Businesses using appointment setters, dialing systems, and professional follow-up frequently discover that lower-cost aged leads can generate better long-term ROI than expensive exclusive leads.
How to work aged leads effectively.
Success with aged leads is much easier with dedicated callers and a dialer system of some sort, even if it's a one-line dialer. Companies that fail with aged leads usually quit too early or use inconsistent follow-up. Effective aged lead campaigns often require multiple call attempts and callback scheduling. Dialers and structured appointment-setting processes dramatically improve results by keeping follow-up organized and preventing leads from being forgotten after one attempt. Businesses will typically see appointments being set after just one pass on the records but businesses that approach aged leads as a long-term pipeline instead of a quick transaction consistently outperform companies looking for instant results.
Best dialer strategies for aged leads.
Manual dialing on a cell phone is fine for the initial calls on real time leads but limits the productivity of aged lead campaigns. The best approach is to follow up on your real time leads immediately and make calls on your aged leads whenever your callers aren't busy with real time leads. Because contact rates are often lower than with real-time leads, efficiency is important. Power dialers and predictive dialers allow callers to process larger lead volumes while maintaining consistent follow-up schedules. The most successful aged lead campaigns separate leads into categories such as new attempts, callbacks, no answers, voicemails, and interested prospects. This allows callers to focus on the highest-probability opportunities while continuing to recycle older leads over time. Local presence dialing, voicemail strategies, caller ID rotation, and scheduled callbacks can significantly increase contact rates and appointment volume when used correctly.
How many contact attempts aged leads require.
Short answer, 6-12 attempts is usually best. Consumers often do not answer unfamiliar numbers, may be working during call hours, or simply may not be ready to engage on the first few attempts. Successful companies frequently make multiple contact attempts spread over days or weeks, combining calls and callbacks. Some of the best appointments occur after repeated follow-up when competitors have already stopped trying. The companies that generate the strongest returns from aged leads are usually the ones willing to maintain disciplined contact systems instead of expecting immediate responses.
You don't have to call the aged leads yourself.
It is easy to interview experienced overseas callers, hear in advance how they sound on the phone and only hire the callers that you like, for as little as $6 an hour. In addition to that, you have a small monthly charge for a dialer to enable them to make 100+ calls per hour, making the cost of each call as little as 6 cents or even less. This gives you a labor cost of less than 60 cents per lead, even when they are calling each lead 10 times or more. We are happy to make that introduction, or even manage that relationship for our customers.
Aged leads vs exclusive leads.
Exclusive leads are often marketed as the highest-quality option because they are sold to only one buyer. However, if you have ever gone to a website after clicking on an ad, you know that when consumers visit a website, they will immediately begin seeing the competitors' ads as well and likely fill out more than one form.
Exclusivity alone does not guarantee profitability. Most exclusive leads are generated by ads using an auction system such as Google uses, meaning the highest bidder gets the most leads, but also the most expensive leads. Exclusive leads are typically much more expensive and place pressure on businesses to close quickly in order to maintain ROI. Aged leads operate under a different model. Because they cost dramatically less, businesses can afford larger lead volumes, more contact attempts, and broader testing. In most cases, the lower acquisition cost of aged leads more than offsets the lower initial contact rate. Businesses with strong follow-up systems frequently discover that aged leads provide a more stable and scalable long-term acquisition strategy than relying entirely on high-priced exclusive leads.
Best industries for aged leads.
Aged leads perform best in industries where consumers make informed purchasing decisions rather than impulse purchases. Home improvement including windows, roofs, bathroom modeling, siding and gutters, insurance, funeral planning, and solar are all industries where consumers may make decisions weeks or months after their initial inquiry. In these markets, many prospects are still interested but simply delayed taking action due to finances, timing, uncertainty, competing priorities or a desire to get a few different bids before making a decision.
Aged Leads enable you to maximize and usually double your sales productivity and profits.
If you aren't getting aged leads, you aren't getting all the leads in your area and you are missing sales, it's that simple. Your business has fixed costs and probably salaries to cover, so the profits from the first sales you make each month just go to pay your overhead. After that, you have to use the profits to pay your personal expenses, mortgage, etc. It's only after all of those expenses are paid that you can start making a real profit. When you double your sales, you dramatically increase your real profits from your business. You don't have to worry about paying for leads twice because you can provide a suppression file, so every aged lead you get is a lead you didn't already have. When you take into consideration that an aged lead costs $2 or less, you can see how your profits can increase dramatically.
Aged leads are consumers who previously expressed interest in a product or service by filling out a form online and requesting to be called and texted about that service, just like the leads you may be paying $30-$120 for. These leads were originally generated through online forms, they have all the contact information and the details of their needs, like the number of windows that need replaced, or if it is a roof replacement or just a repair, the address, email address, phone numbers, security tokens, IP address, etc. Then the leads are usually but not always contacted by one or more salespeople before becoming inactive over time. Many businesses dismiss aged leads because they are no longer “fresh,” but that assumption misses a critical point, MOST leads aren't "fresh". Most leads have filled out more than one form because they want more than one bid, and that process can last weeks, months and sometimes years.
Aged leads are also dramatically less expensive than real-time leads, face less competition, and can produce strong returns when worked with consistent follow-up systems. In many industries, the majority of sales do not happen on the first contact attempt. Companies willing to call the leads and set appointments usually discover that aged leads dramatically outperform expensive new leads on a cost-per-sale basis.
How much do aged leads cost?
Aged leads for home improvement are typically $2, while aged insurance leads are typically less than a $1 each for the exact same lead that you are probably paying $30-$120 for.
Are aged leads worth buying?
The short answer is usually yes. Aged leads usually produce an appointment for less than companies were paying for a lead, and sales for less than companies were paying for an appointment. When companies fail with aged leads it's almost always because they make only one contact attempt before giving up. Consumers are often busy, distracted, overwhelmed with calls, or simply not ready to buy at the exact moment they originally inquire. Since aged leads cost a small fraction of what real-time leads cost, companies can make sales with lower acquisition costs. Businesses with dialers and appointment setters frequently achieve highly profitable results from aged data.
Why aged leads outperform expensive real-time leads.
The first reason is cost; real time leads are expensive. Real-time leads create intense competition. In many industries, consumers are contacted within seconds by multiple companies all competing for the same appointment or sale. This creates pricing pressure, consumer frustration, and lower conversion rates for companies without aggressive response systems. Aged leads change the competitive environment. By the time a lead becomes aged, many competitors have already stopped calling. The consumer may still have interest, but the noise level has dropped significantly. This allows companies to connect with prospects in a less crowded environment. Businesses using appointment setters, dialing systems, and professional follow-up frequently discover that lower-cost aged leads can generate better long-term ROI than expensive exclusive leads.
How to work aged leads effectively.
Success with aged leads is much easier with dedicated callers and a dialer system of some sort, even if it's a one-line dialer. Companies that fail with aged leads usually quit too early or use inconsistent follow-up. Effective aged lead campaigns often require multiple call attempts and callback scheduling. Dialers and structured appointment-setting processes dramatically improve results by keeping follow-up organized and preventing leads from being forgotten after one attempt. Businesses will typically see appointments being set after just one pass on the records but businesses that approach aged leads as a long-term pipeline instead of a quick transaction consistently outperform companies looking for instant results.
Best dialer strategies for aged leads.
Manual dialing on a cell phone is fine for the initial calls on real time leads but limits the productivity of aged lead campaigns. The best approach is to follow up on your real time leads immediately and make calls on your aged leads whenever your callers aren't busy with real time leads. Because contact rates are often lower than with real-time leads, efficiency is important. Power dialers and predictive dialers allow callers to process larger lead volumes while maintaining consistent follow-up schedules. The most successful aged lead campaigns separate leads into categories such as new attempts, callbacks, no answers, voicemails, and interested prospects. This allows callers to focus on the highest-probability opportunities while continuing to recycle older leads over time. Local presence dialing, voicemail strategies, caller ID rotation, and scheduled callbacks can significantly increase contact rates and appointment volume when used correctly.
How many contact attempts aged leads require.
Short answer, 6-12 attempts is usually best. Consumers often do not answer unfamiliar numbers, may be working during call hours, or simply may not be ready to engage on the first few attempts. Successful companies frequently make multiple contact attempts spread over days or weeks, combining calls and callbacks. Some of the best appointments occur after repeated follow-up when competitors have already stopped trying. The companies that generate the strongest returns from aged leads are usually the ones willing to maintain disciplined contact systems instead of expecting immediate responses.
You don't have to call the aged leads yourself.
It is easy to interview experienced overseas callers, hear in advance how they sound on the phone and only hire the callers that you like, for as little as $6 an hour. In addition to that, you have a small monthly charge for a dialer to enable them to make 100+ calls per hour, making the cost of each call as little as 6 cents or even less. This gives you a labor cost of less than 60 cents per lead, even when they are calling each lead 10 times or more. We are happy to make that introduction, or even manage that relationship for our customers.
Aged leads vs exclusive leads.
Exclusive leads are often marketed as the highest-quality option because they are sold to only one buyer. However, if you have ever gone to a website after clicking on an ad, you know that when consumers visit a website, they will immediately begin seeing the competitors' ads as well and likely fill out more than one form.
Exclusivity alone does not guarantee profitability. Most exclusive leads are generated by ads using an auction system such as Google uses, meaning the highest bidder gets the most leads, but also the most expensive leads. Exclusive leads are typically much more expensive and place pressure on businesses to close quickly in order to maintain ROI. Aged leads operate under a different model. Because they cost dramatically less, businesses can afford larger lead volumes, more contact attempts, and broader testing. In most cases, the lower acquisition cost of aged leads more than offsets the lower initial contact rate. Businesses with strong follow-up systems frequently discover that aged leads provide a more stable and scalable long-term acquisition strategy than relying entirely on high-priced exclusive leads.
Best industries for aged leads.
Aged leads perform best in industries where consumers make informed purchasing decisions rather than impulse purchases. Home improvement including windows, roofs, bathroom modeling, siding and gutters, insurance, funeral planning, and solar are all industries where consumers may make decisions weeks or months after their initial inquiry. In these markets, many prospects are still interested but simply delayed taking action due to finances, timing, uncertainty, competing priorities or a desire to get a few different bids before making a decision.
Aged Leads enable you to maximize and usually double your sales productivity and profits.
If you aren't getting aged leads, you aren't getting all the leads in your area and you are missing sales, it's that simple. Your business has fixed costs and probably salaries to cover, so the profits from the first sales you make each month just go to pay your overhead. After that, you have to use the profits to pay your personal expenses, mortgage, etc. It's only after all of those expenses are paid that you can start making a real profit. When you double your sales, you dramatically increase your real profits from your business. You don't have to worry about paying for leads twice because you can provide a suppression file, so every aged lead you get is a lead you didn't already have. When you take into consideration that an aged lead costs $2 or less, you can see how your profits can increase dramatically.
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Privacy Policy and Terms and Conditions
Solar Installation leads Roofing Leads Windows Leads Mortgage leads Burial Leads Final Expense Leads Medicare Leads Mortgage Protection Leads Medicare Leads Payday loan leads Selling Preneed Funeral arrangements