Resources for buying and working leads

Explore practical guides and tools for choosing leads, evaluating aged leads, and improving the return on your sales follow-up.
  • The Complete Guide to Buying Leads — Compare common lead types and learn what to consider before buying, including how lead age, exclusivity, response time, and your team’s capacity can affect whether a lead program fits your business.
  • The Complete Guide to Aged Leads — Learn what aged leads are, why contractors and insurance agents use them, and how to evaluate them alongside your budget, market, and follow-up process.
  • What Are Aged Leads? — Get a straightforward introduction to aged leads, how they differ from newly generated leads, and what to consider when deciding whether to test them.
  • Aged Leads ROI Calculator — Estimate campaign costs and potential return using your lead price, labor costs, dialing capacity, follow-up attempts, close rate, and average profit per sale. Results are estimates, not guarantees.
Resources for improving sales follow-up
  • How to Write an Effective Sales Script — Learn how to shape a sales script around the prospect’s needs, with a clear benefit and credibility statement that can help start a productive conversation.
  • Troubleshooting Your Lead Follow-Up Process — Diagnose where prospects are dropping out of your sales process—from unanswered calls to conversations that do not become appointments or sales—and review possible ways to address the problem.
Caller ID tools
  • Free Caller ID Spam Check — Find out how your business phone number may appear to prospects on major carriers, including whether it displays a spam or scam warning, and request a no-cost check.
  • Caller ID Protection ROI Calculator — Model how different call-answer and conversion assumptions could affect appointments, sales, and revenue, then compare the estimate with Caller ID protection costs.
More for insurance agents
  • Best CRM for Insurance Industry Agents — Review how an insurance-focused CRM and dialer may help agents organize lead follow-up, track calls, and spend less time dialing manually.
  • Laser Marketing Reviews — Read customer comments about their experiences with Laser Marketing’s leads and service.
  • Laser Marketing Blog — Browse articles on lead costs, lead generation, and sales follow-up for insurance and home improvement businesses.